Nobody Schedules Like Summit

Having control of supply and demand is power in advertising sales. Summit has changed the paradigm of traffic scheduling. Traditionally, no matter when a contract is sold, the scheduling takes place in a batch process with no feedback at order entry time. As a result, it has been easy for stations to be oversold or undersold because inventory decisions are based on contract totals, rather than actual schedules. The Summit System is a dynamic system that continues to optimize your inventory with each new order, rescheduling the ads that can move – automatically – according to user-specified parameters.

The heart of the Summit systems is the powerful scheduling module. This module efficiently organizes the information that ad sales managers need to maximize revenue and to fully utilize the power of today's technology. Even large multi station contracts schedule very quickly. In fact, Summit has the only dynamic, real time, multi-station scheduler that is available today.

Dynamic means that Summit continues to optimize your schedules as new orders are added, maximizing your ad sales revenue according to the priorities and parameters you have set.

Real time means that Summit instantly schedules your contracts the moment that they are entered - not in a later batch process or with some kind of approximation - taking into account all separation and other criteria you specify. With Summit, you get immediate feedback on schedule clearance. Knowing your exact inventory at any given time allows sales people to offer the desired inventory at higher prices, or to offer scheduling alternatives.

Multi-station means that you can - on a single order - place ads in more than one station or group of stations you define. The combinations are infinite, limited only by your business practices. This multidimensional power goes beyond order entry. Sales reports reflect the multidimensional aspects of multiple profit centers.

Remote Report Access

If you have salespeople in the field, a corporate or remote office, or home workers that need access to various reports, they are available via a simple email request. The system will automatically return the requested report via email in a variety of formats. For more information, and to see how Summit eReports works, click here.

Real-Time / Real-World Avails

Because Summit's advertising sales management systems are built around the Summit scheduling module and a sophisticated, fully-integrated, relational database, your avail reports represent your real schedules - up to the minute reality, not "hypothetical trial runs." To analyze your inventory and schedule, you can view the database reports by day, program, hour, inventory, or type; you define it. Available on screen or on paper, you can actually enter a contract on one workstation and watch the avail report dynamically update on another workstation.

Flexible Reports

Summit's advertising sales management systems feature a complete suite of very flexible, customizable reports. These reports are designed to provide you with the information you need to operate, manage, and grow your business. You can then tailor these reports to accommodate your needs since you control the level of detail. In addition, Summit "memorizes" the parameters of frequently used reports to prevent you from wasting time constantly reentering this information. In addition, you can use the report customization module to build your own custom reports.

Electronic Verification and Automatic Reconciliation

Because the Summit advertising sales management system builds invoices from scheduled and verified ads and not from your orders, you can do the following:

This information is then available to your billing subsystem to report on invoices. To ensure accuracy, Summit generates a "hit rate" report that describes how efficiently and accurately you are operating. This report compiles a percentage of ads ordered vs. the ads that are verified as accurate. Current users are reporting consistent "hit rates" of over 99%.

Integrated Data Entry

Because Summit's advertising sales management systems are fully integrated relational databases, you save time with no repetitive data entry. With Summit, information that is entered in one module is used throughout the system, providing you with unlimited flexibility in data entry. In addition, Summit saves you time with the powerful search capacity of SummitScan^tm. SummitScan allows you to search for external data and then incorporate that data into the current document with a simple press of a button. You enjoy easy, number-free data entry with this alphanumeric "type and choose" capacity.

Unlimited Copy Rotation

Since managing copy and rotations is becoming increasingly complex, the Summit advertising sales management system provides you with unlimited copy rotation. Each contract has an unlimited number of copy pages assigned to it, which can be rotated evenly, by a schedule, or by percentage. Summit keeps track of which copy page ran last and will automatically start with the next page. To save you time with data entry, the information you enter to manage your copy can also appear on the invoice.

Flexible Printing

With the Summit advertising sales management system, you can print previews to your monitor or you can print to any windows supported printer.

Multidimensional Orders

With Summit's multidimensional order capability, you can enter a contract for multiple stations and/or zones on a single order and have it all show on a single invoice. 

Customizable Invoices

With the Summit advertising sales management system's flexibility, you can tailor the format of all invoices to suit your needs. You can use different formats for different advertisers. EDI output is also available.

Some Additional Highlights

Nobody Schedules Like Summit

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Copyright © 2006 Summit Software Systems, Inc.
Last modified: October 25, 2006